I am a huge fan of Brand Camp. Kristen’s candid writing is both fresh and funny and totally in your face. And completely relatable. I love that she puts it all out on front street for you. She is one of those people that you read two sentences and feel like you are reading an email from one of your best girlfriends. Oh, and did I mention that she knows what she is talking about? She’s pretty much amazing. So, when she put out a call for interviews, I was all over that. When I got the reply in my inbox I literally had to “squeeee!” and felt like I met a celebrity. If you couldn’t tell, I pretty much adore Kristen and her “creative-midwifery.”
Without further ado, Meet Kristen, my marketing hero!
Q: How did you get into this whole marketing thing? Aren’t you a photographer as well?
I started Brand Camp as a place to point out the dumb things I saw other photographers doing – it was really just an outlet to vent. Slowly, I’ve shaped it into something that helps without judging, and that (hopefully) challenges business people to live their best lives while creating their ideal businesses.
Q: What is your very favorite guilty pleasure and how often do you indulge?
The Real Housewives on Bravo. All of ‘em, and whenever they’re on. I also enjoy re-runs, because the drama can be so distracting and I love it!
Q: What do you find to be your very best marketing for your own business? How difficult was it to implement?
Talking with and making relationships with other business owners – both brick & mortar stores and online businesses – has been immensely difficult for the introvert in me, but has paid huge dividends. Get out there and make friends, people!
Q: I love that you toss around phrases like “wrap that hot dog” on a regular basis. Is this something you play up in your writing or do you naturally talk this way as well?
I talk like that as well – and I chose CrossFit as my gym because you’re allowed to swear. No one busts out the f-bomb while doing yoga, which is why I am not a yogini.
Q: Fess up: most embarrassing moment?
Ya know, nothing is coming to mind. I’m a klutz and a goof, so I embarrass myself all the time and then laugh it off.
Q: You seem to be an expert network-er. Got any tips?
You’ve gotta find a way to network that makes sense to you. I’ve learned that I’m much better at networking one-on-one, that a glass of wine should be involved, and that I’m great at following up and scheduling meetings via e-mail or text message. Great networking for you might look completely different, but would be no less effective at building relationships!
Q: You always have ah-MAZE-balls giveaways on your blog. I want to do amazing giveaways too! How can I set something awesome like this up? How do I get started?
Ask nicely. Vendors you frequent are happy to do giveaways and the like if you’re providing value for them – new eyes on their work, a dedicated e-mail to pimp their services, a shout-out via Facebook, etc…
Q: Got any pets? If so, what are their names and how did they acquire said names? If not, why not? Don’t you love animals?
Two cats and a dog. Big Kitty, Little Kitty, and Hermione D. Granger. You try having one cat that weighs fifteen pounds and one that weighs five and coming up with different names! Hermione is named after the Harry Potter character, but the D. stands for danger. She is a ferocious little thing.
Q: Mac or PC?
Ya know, I prefer PC but currently have Mac products. Obviously I’m not very picky.
Q: What inspires you?
Books. Just walking into a bookstore is my favorite feeling. All those worlds that open up when you start reading!
Travel. New places. Exploring. Fresh foods. Sunshine. Shooting film. The beach. New coffee flavors. Charity work. Creative craft projects. Beautiful films with gorgeous costumes.
Q: How do you continue to come up with new ideas for blog posts?
They just kind of happen – I record ideas in a little notebook and then wait for inspiration to strike to flesh them out into full blog posts. If I relied on just remembering the ideas, nothing would ever get written!
Q: Do you have any quirks and/or “special talents”?
I have a crazy sense of direction, and can do mental math faster than anyone I know. I’m great to have along during sales where the prices are not posted in department stores.
Be sure to check out the Brand Camp blog; Kristen’s got lot’s of goodies over there for you to check out. Then head over to Facebook for even more super duper fun times (and who doesn’t love getting a few more fans?) and to keep your finger on the pulse!